Josh Hinkson's Key Ideas from How To Make Money Posting Ads On Facebook
by James White

Facebook income stream .Track the right on-site metrics, such as conversion rate, cost per acquisition, and return on ad spend. These will help you measure the effectiveness of your ads and optimize them for better performance.

Use custom and lookalike audiences to target people who are most likely to be interested in your products or services. Custom audiences are based on your existing customers or leads, while lookalike audiences are based on people who are similar to your custom audiences.

Setup your Facebook sales funnel to guide your prospects through the different stages of awareness.