Keep your day job, and start a side hustle while you’re there. To do it, you need to create an asset that earns money for you.
Spend your first week being observant, focusing on daily life issues and taking stock of your knowledge and life experience, will give you some ideas. Rank and compare ideas based on things like feasibility, profit potential, and your own motivations. Decide on one and stick with it for the next 27 days.
You’ve settled on your idea and transformed it into an offer. To convince your ideal customers to consume it, know your promises, pitch and prices, and have a short explanation of why your offer matters.
Aim to understand each action, deliverable, resource, and tool you need to launch and then follow through with it. Creating a schedule and sticking to it will help here.
Decide whether to keep investing time in this project or head back to week two and try a different one instead. Knowing when to quit and when to keep going is key to making any side hustle successful.
Even if you decide to abandon the project and choose something else, the experience you’ve gained will help you be more successful with the next one.
Secure your value propositions with a serious competitive advantage.
That can be anything that differentiates your business from the competition. This can range from smart/low pricing, aggressive sales tactics, higher profit margins, unmatched customer service, best-in-class features, strategic relationships, intellectual property and other specific factors that clearly differentiate your brand from the competition.
If you just want something -- and there's nothing wrong with that -- don't use starting a side hustle as an excuse to buy it.
Plenty of failed side-hustlers admit they started their business as a way to rationalize the purchase of something they had always wanted to own.