5 Pillars of Social Media Marketing

• Ensures consistent presence
• Scheduling (When to post content)
• Timing & Frequency (How often to post content)

The goal is to engage followers enough so that they remember you, but not so often that you overwhelm them.

Social media scheduling tools can help you publish your content automatically at your preferred times.

Social listening - Track and anayze social conversations and mentions related to your brand.

Engagement- how your audience interacts with your brand on social media.

WHY ?

• Understand what people think about brand
• Inform marketing decision
• Learn what content resonates best with audience
• Increase people's positive experience with your brand

Eg. If someone posts about how helpful they find a particular tool, like a habit tracking app, the brand could respond with thanks and encouragement. But if they post that the app isn't working correctly, they could share troubleshooting tips instead.

Social media analytics is a process of collecting data from your social media platforms and analyzing that data to make business decisions. 

• Tell you how your campaign is performing.
• Drive social media marketing strategy
• Share social media reports with stakeholders

A social media report is a document that presents relevant data and analysis about your social media activities.

Setting up different reports on social media platforms allows you to monitor metrics like followers, comments, and clicks. This helps improve campaign performance over time with insights from built-in analytics tools.

• Control and target your marketing
• Reach a wider audience
• Grow your brand on social media
• Re-market products
• Serve ads to highly specific customer groups

Social media ads targets to highly specific customer groups than than search engines.

By linking ads to email sign-up forms, business can contact their followers directly and send them special offers.