What is SEO

Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more. 

This indexed data is then processed by the search engine’s algorithm to determine the relevance and authority of each page for a given search query.

Pages that contain keywords and content closely matching the user’s intent are ranked higher in results.

Check the complete beginners guide to seo here!

Keyword Research -Use tools to find low-competition, high-value keywords. Organize them into primary and secondary focus areas.

On Page SEO Optimisation - Optimize website copy, titles, meta descriptions, content, image alt text, URLs, and site architecture. Improve site speed and user experience.

Link Building - Build high-quality backlinks through guest posting, outreach, and digital PR. Engage in online communities and social media.

Technical SEO - Implement structured data, mobile responsiveness, XML sitemaps, and page speed improvements. Fix site errors promptly.