Talha Mumtaz ✔️'s Key Ideas from Moving to Outcomes
by Robert Glazer, Matt Wool

With the help of technology and advanced platforms, running partnerships with several businesses who would bring leads to boost your business is not only easier but scalable as well.

The best thing about partnership marketing is that the cost-benefit ration remains constant. Whether you make $100 or $100,000 in revenue, the commission you set will stay the same more or less.

Partnership marketing is also sustainable. It helps you build long-term partnerships and relations with several businesses and you grow together. You benefit each other and thus foster a fair and beneficial marketplace.

If you sell mineral water online, would you be able to directly challenge Amazon who also sells mineral water?

Probably not right? With the colossal marketing budget at its disposal, Amazon has already put many businesses — out of business. So what can you do?

Well, you can leverage partnership marketing to partner with small businesses like you which will then help you grow. While Amazon also offers affiliate partnerships, it can’t offer the personal and emotional touch like you can.

Do make use of it. Brainstorm with your partners, offer personal touch in your and their marketing and win!

Build business like Uber and AirBnB which doesn’t own any asset and yet offers hundreds of thousands of cars and properties to its customers. When they first launched, they offered incentives to partner with car and house owners who in return opened their cars and homes to strangers, worked hard to maintain customer satisfaction and thus, helped Uber and AirBnB grow more than ever.

By building a marketplace business model, you can easily offer and build partnerships where the partners will strive to help you maintain your reputation and in the process will help you adapt and succeed.

What if you can partner with tons of mini influencers in your niche who will help you build and connect with your audience in exchange for a set fee, commission or free products

These influencers work hard to maintain their following and they produce engaging but original content to build trust and authenticity with their audience.

Integrating influencer marketing in your broad marketing goals, you’d be able to reach more audiences without having to spend millions in fruitless advertising campaigns.

This helps you build more meaningful connections driving better results and thus higher revenue.