Measurable
A goal is measurable when you can determine objectively that it has been met.
You can tell if a goal is measurable, if you can answer how much, how many, and how will I know when it's accomplished.
To make your goal measurable, determine what metrics you want to use.
Going back to our brand awareness goal, let's say the metric you want to track is the number of followers you have on Instagram. An example of a related measurable goal might be to increase your followers on Instagram by 15% over the last quarter.
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SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-bound.
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