Why is Search Intent Important for SEO?
Now you may be wondering – why does any of this matter for search engine optimisation (SEO)? The reason is that Google wants to provide the most relevant, useful results for each particular search query. And to do that effectively, they need to properly understand the underlying search intent behind the keywords.
For example: If you create a blog post aimed at informational intent, but most of the people searching for your target keyword have transactional intent (they want to buy something), then your content isn’t going to satisfy those users.
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What is Search Intent! Learn all about search intent, user intent & keyword intent to craft content that ranks & resonates with UK audience.
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Similar ideas to Why is Search Intent Important for SEO?
Search Intent
Search intent is the reason behind a searcher’s query.
It helps us recognize whether the keyword and our content match together.
Commonly recognized search intent types:
- Navigational – the user is searching for a specific website/brand
- Informational – the user ...
How to identify the search intent?
Sometimes it’s hard to guess the search intent behind a keyword.
Search engines deal with the same struggle. They don’t always know the search intent with 100% accuracy but they do their best to serve results that will most probably satisfy the user based on the large amount of data they h...
How Search Engines Work
Search engines utilise web crawlers (also called spiders or bots) to crawl the web and fetch information about web pages. As they crawl each page, they index and store data such as page content, metadata, links and more.
This indexed data i...
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