Economic
Analyse the economic factors in different geographic locations:
- Spending Priorities: What are the spending habits of customers in different regions?
- Economic Trends: How do economic conditions affect your product relevance?
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A PESTLE audit helps you analyse the external factors that influence your marketing strategy. PESTLE stands for Political Economic Social Technological Legal Environmental
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- Search intent & relevance
- Topics, not keywords
- Personal factors: The emotional, psychological, social, & economic factors affecting them.
- Brand affinity and trust
- Trends & seasonality
- Search behavior: Study what's changing in their search behavior & re...
Metabolism and Genetics
Myth: Metabolism is genetic, can't be changed.
Your genes do influence your metabolism, but, unusual genetic conditions aside, lifestyle habits affect it more. The amount of exercise you get and the choices you make when you feed yourself are more important factors.
Checklist for actor and influencing factor analysis (Part 2)
- What, if any, significant business model innovations have occurred in your industry in the past? What were the catalysts of change?
- What technologies currently influence your business model
- How are tec...
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