People share things that make them look good, knowledgeable, or in the know. By offering something that enhances a person's status or identity, your content or product becomes more likely to be shared.

Social Currency

Certain cues in the environment can prompt people to think about your product or idea. A strong association with a specific context or trigger ensures your idea stays top-of-mind.

Triggers

People share content that evokes strong emotions, whether it’s awe, anger, humor, or sadness. The intensity of the emotional reaction often determines its shareability.

Emotion

Ideas that are observable and visible to others spread more easily. If people see others using your product or engaging with your idea, they are more likely to follow suit.

Public

Content that is useful or solves problems tends to get shared. When people see value in the information, they’re motivated to pass it along to help others.

Practical Value

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

PURANA PEN 's Key Ideas from Contagious
by Jonah Berger

Social Currency

Triggers

Emotion

Public

Practical Value

Different Perspectives Curated by Others from Contagious

Discover Key Ideas from Books on Similar Topics

PURANA PEN 's Key Ideas from Contagiousby Jonah Berger

Social Currency

Triggers

Emotion

Public

Practical Value

Different Perspectives Curated by Others from Contagious

Discover Key Ideas from Books on Similar Topics

PURANA PEN 's Key Ideas from Contagious
by Jonah Berger