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In 'Contagious,' Jonah Berger explores the science behind viral content, uncovering six key principles that can help make your ideas and products spread like wildfire.
Make people feel like insiders by giving them exclusive knowledge or access. People like to share things that make them look good.
Link your product or idea to something that people see or experience frequently. The more often people are reminded of your product or idea, the more likely they are to think about it.
Emotions drive people to take action. Content that elicits strong emotional responses is more likely to be shared.
People tend to mimic the actions of others. Make your product or idea visible and public to encourage others to follow suit.
People share things that they find useful or helpful. Make sure your product or idea has practical value that people can apply to their daily lives.
Stories are powerful because they are easy to remember and pass along. Craft stories around your product or idea to make it more engaging and shareable.
Just because something is boring doesn't mean it's not contagious. In fact, some of the most contagious things in the world are also the most boring: like a yawn, or the common cold.
Get ready to learn the secrets behind the most shared content and start creating your own contagious campaigns.
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