Contagious - Deepstash
Contagious

Laughing Llama's Key Ideas from Contagious
by Jonah Berger

Ideas, facts & insights covering these topics:

24 ideas

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The Book That Will Infect You With Marketing Genius

The Book That Will Infect You With Marketing Genius

In 'Contagious,' Jonah Berger explores the science behind viral content, uncovering six key principles that can help make your ideas and products spread like wildfire.

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Six Key Principles

Six Key Principles

  • Social Currency
  • Triggers
  • Emotion
  • Public
  • Practical Value
  • Stories

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Social Currency

Social Currency

Make people feel like insiders by giving them exclusive knowledge or access. People like to share things that make them look good.

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Triggers

Triggers

Link your product or idea to something that people see or experience frequently. The more often people are reminded of your product or idea, the more likely they are to think about it.

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Emotion

Emotion

Emotions drive people to take action. Content that elicits strong emotional responses is more likely to be shared.

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Public

Public

People tend to mimic the actions of others. Make your product or idea visible and public to encourage others to follow suit.

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Practical Value

Practical Value

People share things that they find useful or helpful. Make sure your product or idea has practical value that people can apply to their daily lives.

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Stories

Stories

Stories are powerful because they are easy to remember and pass along. Craft stories around your product or idea to make it more engaging and shareable.

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JONAH BERGER

Just because something is boring doesn't mean it's not contagious. In fact, some of the most contagious things in the world are also the most boring: like a yawn, or the common cold.

JONAH BERGER

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Triggers Drive Word of Mouth

Triggers Drive Word of Mouth

  • Top-of-mind awareness makes people more likely to talk about and remember things.
  • Products or ideas that are associated with frequent triggers are more likely to be talked about and shared.

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Emotion Is Key

Emotion Is Key

  • Emotionally charged stories are more likely to be shared and talked about.
  • Emotional content triggers physiological responses that make information more likely to be remembered.

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Social Currency Is a Powerful Motivator

Social Currency Is a Powerful Motivator

  • People are more likely to share things that make them look good or enhance their status.
  • Products or ideas that make people feel like insiders or part of an exclusive group are more likely to be shared.

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Public Visibility Increases Awareness

Public Visibility Increases Awareness

  • Public displays of products or ideas can increase awareness and drive word-of-mouth.
  • Visibility can be created through social currency, triggers, or other mechanisms.

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Practical Value Drives Word of Mouth

Practical Value Drives Word of Mouth

  • People are more likely to share things that are practical and useful.
  • Products or ideas that save time, money, or effort are more likely to be talked about and shared.

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Stories Are More Effective Than Statistics

Stories Are More Effective Than Statistics

  • Stories are more memorable than statistics or abstract ideas.
  • Stories create a mental image that is easier to remember and share.

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The Power of Word-of-Mouth Marketing

The Power of Word-of-Mouth Marketing

  • Word-of-mouth marketing is more effective than traditional forms of advertising.
  • Personal recommendations from trusted sources are more persuasive than advertisements.

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Social Proof Is a Powerful Tool

Social Proof Is a Powerful Tool

  • People are more likely to do something if they see others doing it.
  • Products or ideas that have social proof, such as testimonials or high ratings, are more likely to be adopted.

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The Role of the Messenger

The Role of the Messenger

  • The messenger plays a critical role in the success of word-of-mouth marketing.
  • Messengers who are respected and knowledgeable about a topic are more likely to be persuasive.

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Negative Emotions Can Be a Trigger

Negative Emotions Can Be a Trigger

  • Negative emotions such as anger or anxiety can be powerful triggers for word-of-mouth.
  • Negative emotions create a sense of urgency and can motivate people to share information.

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Accessibility Increases Adoption

Accessibility Increases Adoption

  • Products or ideas that are easy to understand and use are more likely to be adopted.
  • Simplicity and ease-of-use can increase the likelihood of word-of-mouth marketing.

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Timing Is Everything

Timing Is Everything

  • Timing can be a critical factor in the success of word-of-mouth marketing.
  • Products or ideas that are shared at the right time, such as during a trend or when a need arises, are more likely to be adopted.

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The Importance of Context

The Importance of Context

  • Context can influence how products or ideas are perceived and shared.
  • Products or ideas that fit well within a particular context or culture are more likely to be adopted.

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Identity and Self-Expression

Identity and Self-Expression

  • Products or ideas that allow people to express their identity or values are more likely to be adopted.
  • Self-expression and personal identity can be powerful motivators for word-of-mouth marketing.

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The Power of Influencers

The Power of Influencers

  • Influencers, or individuals with large social followings, can be powerful tools for word-of-mouth marketing.
  • Influencers can increase awareness, credibility, and adoption of products or ideas.

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IDEAS CURATED BY

CURATOR'S NOTE

Get ready to learn the secrets behind the most shared content and start creating your own contagious campaigns.

Laughing Llama's ideas are part of this journey:

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