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There’s great research coming out that says that jocular abuse, particularly swearing among friends, is a strong signal of the degree of trust that those friends share.
You’re demonstrating that you have a sophisticated theory of mind about the person that you’re talking to and that you understand their mental model.
Attitudinal surveys show that both men and women tend to judge women’s swearing much more harshly.
For example, when women with breast cancer or arthritis swear as a result of their condition, they’re much more likely to lose friends, particularly female friends. Whereas men who swear about conditions like testicular cancer tend to bond more closely with other men using the same vocabulary.
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Your first impressions are usually pretty accurate. But whether they are wrong or right, first impressions affect us in a big way and we are slow to change them.
You have to be willing to update them quite rapidly.