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How to Command Attention with Your Writing
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How to seize attention
There are four major ways to grab anyone's attention, no matter what you're telling them.
Connect what you're writing to any of these topics, and you will always have people's attention.
- Self-preservation: The need to satisfy personal wants.
- Money: The need to achieve power and means to more choice.
- Romance: The need to feel love and be loved.
- Recognition: The need to be respected and the need to belong to a group.
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Key Ideas
The Path We Know
Many people follow a path to a dead-end job with mediocre relationships and low income because that is all they know. They never ask themselves specific, focused questions.
It's not that they are not capable or competent; they are only without direction. They follow the clearest path, even if they don't like where the path is leading.
The Clearest Path
Make sure the path you follow is taking you in the right direction.
Ask yourself specific and uncommonly questions. Ask about your work, your relationships, where your life is heading.
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Key Ideas
Pre-suasion
Optimal persuasion is achieved through optimal pre-suasion: arranging for people to agree with a message before they know what's in it.
Pre-suasion is about establi...
Build unity
When it comes to persuading people, the trust often matters more than the content of your ideas, and you get people to trust you by demonstrating that you're all on the same team.
Admit mistakes
Although counterintuitive, admitting your errors upfront shows that you're human and can actually be a brilliant move.
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Key Ideas
Handle difficult people
Difficult people defy logic. They create unnecessary complexity, strife and worst of all stress.
90 % of top performers are skilled at managing their emotions in times of stress in ord...
Set limits
People often feel pressure to listen to complainers because they don’t want to be seen as callous or rude.
Avoid this by setting limits and distancing yourself when necessary. Ask complainers how they intend to fix the problem. They will either quiet down or redirect the conversation in a productive direction.
Rise above
Difficult people drive you crazy because their behavior is so irrational.
Distance yourself from them emotionally and approach your interactions like they’re a science project (or you’re their shrink). You don’t need to respond to the emotional chaos -- only the facts.