There are four major ways to grab anyone's attention, no matter what you're telling them.

Connect what you're writing to any of these topics, and you will always have people's attention.

• Self-preservation: The need to satisfy personal wants.
• Money: The need to achieve power and means to more choice.
• Romance: The need to feel love and be loved.
• Recognition: The need to be respected and the need to belong to a group.