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How to Command Attention with Your Writing
How to seize attention
There are four major ways to grab anyone's attention, no matter what you're telling them.
Connect what you're writing to any of these topics, and you will always have people's attention.
- Self-preservation: The need to satisfy personal wants.
- Money: The need to achieve power and means to more choice.
- Romance: The need to feel love and be loved.
- Recognition: The need to be respected and the need to belong to a group.
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6
Key Ideas
The Path We Know
Many people follow a path to a dead-end job with mediocre relationships and low income because that is all they know. They never ask themselves specific, focused questions.
It's not that they are not capable or competent; they are only without direction. They follow the clearest path, even if they don't like where the path is leading.
The Clearest Path
Make sure the path you follow is taking you in the right direction.
Ask yourself specific and uncommonly questions. Ask about your work, your relationships, where your life is heading.
11
Key Ideas
Handle difficult people
Difficult people defy logic. They create unnecessary complexity, strife and worst of all stress.
90 % of top performers are skilled at managing their emotions in times of stress in ord...
Set limits
People often feel pressure to listen to complainers because they don’t want to be seen as callous or rude.
Avoid this by setting limits and distancing yourself when necessary. Ask complainers how they intend to fix the problem. They will either quiet down or redirect the conversation in a productive direction.
Rise above
Difficult people drive you crazy because their behavior is so irrational.
Distance yourself from them emotionally and approach your interactions like they’re a science project (or you’re their shrink). You don’t need to respond to the emotional chaos -- only the facts.
15
Key Ideas
Turn envy into curiosity
This will help you to take action instead of feeling sorry for yourself. So the next time you see someone do something you want to do, either:
- Reverse engineer what ...
Charlie Munger
The labels you put on yourself
They shape your actions. If you think of yourself as lazy or weak, you act in accordance with that label.
Instead of placing labels on yourself, try making statements indicating you’re in the process of improving. Change “I am” to “I’m working on it.”