5 steps to take before you make that risky decision

Courage isn’t about reckless risk-taking but is often the result of calculated actions that are taken in a measured and appropriate manner.

In business, bold, courageous actions provide the risk-takers with psychological currency, a kind of motivational force that emboldens an otherwise risk-averse individual.

Boldness becomes the fundamental component while pursuing an endeavour which is high in risk and reward.

Courage is the pursuit of a higher purpose, according to Aristotle.

Courage is truly present when the fear is known and real, yet action is taken with eyes wide open. Many business actions like a hostile takeover, purchasing volatile stock or even the very act of starting a business are representations of a courageous act.