Various studies are being done on how long can any event or an artistic creation hold the public's attention, and findings suggest that there is a collective decline in memory and attention, at a universal level.
A major study has found that recollection of events of popular culture, in a society as a whole, is degrading.
In media, biographies last longer in memory than current music. Old/retro music is not in communicative memory but is remembered and accessed from the archives.
There are two kinds of memory:
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