Kindness Is Contagious

Observing the psychological aspects of kindness, witnessing a kind act makes one feel a ‘warm glow’ in our hearts, something which researchers call moral elevation.

When people watch other people being generous and kind, it inspires and motivates them to want to do good.

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  • Women seem to be affected (or motivated) more than men by the kind behaviour of other people.
  • A kind act on the street, or on TV had the same effect on people.
  • The kind of kindness witness related to the response of the witness. If the act was praising, for instance, the response would be similar.
  • If a lot of time passed between witnessing the act and trying to act in a similar manner, the giving impetus diminished.

When people observe kindness or generosity, they may be subtly pressured to look good and be more giving themselves. But this is just one of the minor reasons, as many act in an anonymous manner.

Seeing the other person being kind, people get to unconsciously copy their behaviour as the prosocial desire for goodness is rekindled.

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