Observing the psychological aspects of kindness, witnessing a kind act makes one feel a ‘warm glow’ in our hearts, something which researchers call moral elevation.
When people watch other people being generous and kind, it inspires and motivates them to want to do good.
When people observe kindness or generosity, they may be subtly pressured to look good and be more giving themselves. But this is just one of the minor reasons, as many act in an anonymous manner.
Seeing the other person being kind, people get to unconsciously copy their behaviour as the prosocial desire for goodness is rekindled.
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