Ideas from books, articles & podcasts.
We have all encountered failure, be it failing a final exam, or a job interview. We're told that overcoming difficult obstacles will make a future success much sweeter.
But new research shows that initial failure can lead people to underestimate how good it would feel to succ...
Named after "The Fox and the Grapes", the sour-grape effect is a systematic tendency to downplay the value of unattainable goals and rewards. We underestimate our future happiness because we don't always know what we want, and adjust our desires to what appears within reach....
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