Why Do We Eat Popcorn at the Movies? - Deepstash

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Why Do We Eat Popcorn at the Movies?

smithsonianmag.com

A History Of Popcorn

Popped from a strain of corn which is starchy and a hard surface, popcorn was the first variant of maize that came from Central America thousands of years ago.

The sound of popping corn was entertaining, and by the 1950s, popped corn exploded, and was available in circuses and fairs.

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Surprisingly, popcorn was not initially available at movie theatres, which were catering to a ‘highbrow clientele’ and didn’t want to spoil their expensive carpets and rugs.

They also thought that the crunchy sound of snacking on popcorn would distract the audience from the movies, which w...

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  • When movie theatres started showing movies with sound, the audience increased, as now people didn’t have to read the titles from the movies.
  • Popcorn by then was a cheap snack outside of theatres, with a bag costing only about 5 to 10 cents.
  • Moviegoers started buying them b...

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Popcorn is admittedly sold at a huge markup in movies, as they make about 85 percent profits through its sales.

They are cheap to make at scale and are sold at prices that make them a primary profit machine for movie theatres.

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Movie halls did amazingly well in the ’50s and the early 60s only to see a decline in ticket (and popcorn) sales due to something new in the market: The Television.

Popcorn machines started to make their way into households and while the sales were down, popcorn was now associated with mov...

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TV and other media eventually lived alongside the movie-going experience.

Popcorn is tied to movies as a ritualistic experience, and many luxury theatre owners provide gourmet-style popcorn to its patrons, along with other high-end snacks(with huge markups, of course) to make the movie-wat...

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