The Cheerleader Effect - Deepstash

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The Cheerleader Effect

The Cheerleader Effect

A profile picture with friends seems to convey that we are social and well-liked. Group shots also seem to be appealing to others due to another factor known as the Cheerleader Effect.

Our profile pictures on social media are mostly selfies, headshots or pics of our loved ones. We don’t usually put up group pictures on display, but it might be a good idea.

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Cheerleader Effect: Perceived Beauty

The Cheerleader Effect is a visual illusion, where people appear more attractive in a group, rather than when seen alone.

It works similar to the Ebbinghaus Illusion, where a medium-sized dot appears larger in front of smaller dots, or the Moon Illusion, where the moon seems larger on the horizon.

What we see is not a direct reflection of reality, but depends upon context, expectations, and previous information.

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The Average Face

As we tend to view an individual to be like the group they are associated with, the face of the individual is blended with other faces in the group, making it more attractive that it may be.

The average face is also high in its attractiveness quotient, as it provides the features that are the most common.

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