You'll never be as popular on social media as your friends - BBC Science Focus Magazine - Deepstash
The Friendship Paradox

It is a mathematical theory stating that we are bound to be less popular than the people in our network of friends, especially the online one. This hypothesis is easily checked in social media accounts like Twitter and Facebook.

The people that we follow on Twitter, for example, aren't always following us back and therefore end up having more followers than us.

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The ones more popular than us aren't better off, and their life is usually not as good as is depicted in their Instagram profile.

The constant pressure to have a 'cool' online presence is making the popular people more anxious, and pushing them in a network where they are the least popular, due to the friendship paradox.

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