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You begin with a purpose. A purpose is the reason why your organization has begun a journey, guided by the deeply-held values and beliefs that inspire it to make a difference.
Your mission follows the path your organization sets to arrive at its destination: When someone asks you where you are going, they ask you how you are going to get there. Your mission is the how: the unique way you do what you do, the path you choose to follow, the decisions you make to get to your destination.
Vision is your destination, at a point in the near or distant future. It's your goal, and what you expect to find when you arrive at the destination. What can also be the specific product or service you sell. Your mission is your vision in action, connecting your purpose with your impact.
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