This new Heinz bottle label shows you how to pour ketchup

Everyone’s got a theory, a technique, their own special spell to coax ketchup out of the bottle. It's a skill you must master.

Of course, over the past few decades, package designers have given us the plastic squeeze bottles—the condiment world’s version of the automatic transmission or TV remote—to make life easier.

But still, for many, the ketchup bottle remains a Rubik’s Cube of mealtime.