The Pour Perfect Bottle
Now, Kraft Heinz up in Canada are experimenting with a way to help out: the Pour-Perfect bottle.
With just a tilt of the label, the bottle becomes a tutorial in ketchup pouring. Created by Rethink Canada, the experimental bottles will be tested out in the Toronto market for a limited time.
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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