Decision fatigue is the deterioration of the quality of decisions people make after a long session of decision making.
This was coined by social psychologist Roy Baumeister who argues that making too many decisions eventually depletes our willpower to the point where we're unconcsiously making increasingly poor decisions.
“Decision fatigue helps explain why ordinarily sensible people get angry at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their new car. No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price.”
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