Decision fatigue: how a burden of choices leads to irrational trade-offs
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Decision Fatigue
Decision fatigue is the deterioration of the quality of decisions people make after a long session of decision making.
This was coined by social psychologist Roy Baumeister who argues that making too many decisions eventually depletes our willpower to the point where we're unconcsiously making increasingly poor decisions.
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“Decision fatigue helps explain why ordinarily sensible people get angry at colleagues and families, splurge on clothes, buy junk food at the supermarket and can’t resist the dealer’s offer to rustproof their new car. No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price.”
JOHN TIERNEY
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The Impact of Decision Fatigue
- Impaired ability to make trade-offs - this is an energy-consuming type of decision making and when we're faced with too many we end up mentally depleted
- Impulse purchases - decisions regarding prices and promotions produce decision fatigue
- Decision avoidance - when our mental energy reaches the point of complete depletion we will completely avoid making decisions
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Dealing With Decision Fatigue
- Reduce your number of daily decisions. Reserve your energy for important decisions and cut down on the unnecessary trivial ones.
- Make decisions in advance.
- Changes your mindset about willpower. Start believing that willpower is not limited because this kind of mindset keeps us in a box that restricts us from performing taxing tasks.
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