Decision Fatigue
Decision fatigue is the deterioration of the quality of decisions people make after a long session of decision making.
This was coined by social psychologist Roy Baumeister who argues that making too many decisions eventually depletes our willpower to the point where we're unconcsiously making increasingly poor decisions.
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The Impact of Decision Fatigue
- Impaired ability to make trade-offs - this is an energy-consuming type of decision making and when we're faced with too many we end up mentally depleted
- Impulse purchases - decisions regarding prices and promotions produce decision fatigue
- Decision avoidance - when our men...
Decision Fatigue
Is the decline in the quality of decisions that are made by a person after many decisions have been made in a row.
Just like your muscles tiring out after a long cardio workout, your brain is also a muscle that becomes exhausted.
Persistent cognitive fatigue
Ongoing cognitive fatigue results in burnout at work, lower motivation, distractibility, and poor information processing. It also lowers the quality of judgment and decisions, including those of experts.
For instance, scientists found judges were more likely to pass favou...
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