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In fact, 72 per cent of journalists claim that the press release is one of the most valuable forms of material that PR professionals can produce. Writing a successful press release will be the secret to building the brand's image, gaining media attention, and increasing your web presence. But first of all, you need a news angle.So – how can you keep your content schedule full of compelling, thought-provoking content during an unpredictable or turbulent news cycle?
Your company is likely to be full of fantastic stories waiting to be shared.
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