Marketing roles are increasingly in-demand in this pandemic

LinkedIn's data shows that, despite the pandemic, marketing roles have been increasingly in-demand.

Despite the varying challenges of the COVID experience, brands still need to maximize outreach and awareness, and there are significant opportunities for those in the sector, based on these stats.

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LinkedIn Shares New Insight Into the Most In-Demand Marketing Roles and Skills [Infographic]

socialmediatoday.com

63% Increase in Marketing Jobs

Through data in LinkedIn, there's a 63% increase in marketing jobs over the past six months.

In total, more than 380,000 marketing job listings were posted over the past year.

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Other stats about the increase of marketing jobs
  1. Over the past six months, it's seen a 24.5% increase in internship roles, and a 15% increase in contractor roles for marketing.
  2. Over 17,000 remote marketing jobs have been posted over the last year.
  3. Among the top skills in demand for marketers are :
  • Instagram (+72% YoY),
  • content marketing (+63%),
  • creative problem solving (+45%) and
  • brand awareness (+41%).

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The Drum

"By volume of job postings on LinkedIn, the most desired marketing job is a digital marketing specialist. Among other highly in-demand roles are digital account executives, social media managers, digital marketing managers, copywriters and digital strategists."

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Infographic (click photo to enlarge)

Marketing jobs in arts and retail industries are in the highest demand.

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