<ul><li>Once you get clear on your own why here, why now, look at your audience. Who are the people you are trying to reach, and what do you know about them?</li><li>Your audience may be small, but how engaged is it? You do not need 1 million followers to get published.</li><li>When writing a book proposal, outline your existing database and share more about your relationship with them.&nbsp;</li></ul>

Knowing your audience’s needs 

<ul><li>Before you even start promoting your book, clarify the book’s primary goal that you are writing, not just for the readers but also for yourself.</li><li>How is this book helping you impact people’s lives, share your message, and become known to the world?</li><li>Quite honestly, most authors rarely sustain themselves through royalties — but books have the power to amplify their message in a way that has never been done before.</li></ul>

Knowing my expectations 

If you’re looking for the coveted ‘best selling’ title, you need to make sure that you’re getting as much hype as possible around the week and the day of your book launch.This also means that you should think about providing both physical and digital copies of the book to different sets of people; depending on your budget, that might not always be possible

Gathering a community

<figure><img alt="" src="https://miro.medium.com/max/500/1*rnUe7iiBegGJfytTSd4dzQ" width="680" height="389"><figcaption dir="auto">Image courtesy of the author</figcaption></figure>Tomorrow is the day my second book, <a href="https://smarturl.it/reclaimyourtimeoff" rel="noopener nofollow" dir="ltr">Reclaim Your Time Off,</a> comes out into the world. I will not lie to you. I am so excited, yet I’m also exhausted. I know, the irony.It does not come as a surprise, however (and I did come prepared). I learned a lot from publishing my first book in 2018, and I made sure I would apply those lessons for the second book.By applying those lessons, I learned how important it is to really give it all you have got to be prepared to plan ahead. Clear on your expectations as much as your readers’.If anything, this piece can share with you how I used my book to establish myself as an expert in my field, as well as a way to let the world know who Fab Giovanetti is.I was fortunate to be supported by a fantastic publisher for this book; however, Make an Impact (my first) was self-published. I can tell you that the same lessons can be applied for indie authors as much as traditional publishing deals.Being a marketer, I believe, has given me the edge to make this launch magnificent.<h1 data-selectable-paragraph="">Knowing my audience’s needs helped me secure a publisher</h1>It all started with a proposal, and that proposal began with two questions: why me, why now? Answer these questions pronto, start it strong and impact the publishers by showing them you know why people would want to buy your book.Reclaim Your Time Off is really a book about going against the work culture that is pushing us to constantly overwork, never set boundaries for ourselves, and push ourselves to the point of burnout.Now more than ever, we need the tools to make it possible for ourselves to find the elusive work-life balance.Once you get clear on your own why here, why now, look at your audience. Who are the people you are trying to reach, and what do you know about them?Let’s dispel a myth as well while I am at it. You do not need 1 million followers to get published. Albeit having quite a big following through my company, Creative Impact, my personal audience is barely hitting 10,000 people (okay, it’s not peanuts, but I have had publishers shutting the door in my face before because of my allegedly low following).Your audience may be small, but how engaged is it? As a marketer, my job for over 10 years has been to teach clients and students that engagement is much better than big numbers, especially if big numbers do not convert.When writing a proposal, outline your existing database and share more about your relationship with them.What do you know about your audience? What can you outline in your proposal?Even if you are self-publishing your book, I challenge you to write your very own book proposal. Why? This can be an excellent exercise for you to learn how to market your book and what you can do to make the messaging even more appealing.<h1 data-selectable-paragraph="">Knowing my expectations helped me promote my book</h1>The book itself is a testament to the process that I’ve been going through when changing the way I approach work and running my businesses.I wanted it to be the handbook that could support thousands with my message, reach people at scale. This is my goal, and it’s as crystal clear as it gets.Before you even start promoting your book, clarify the book’s primary goal that you are writing, not just for the readers but also for yourself.How is this book helping you impact people’s lives, share your message, and become known to the world?Quite honestly, most authors rarely sustain themselves through royalties — but books have the power to amplify their message in a way that has never been done before.My main goal and expectation were about establishing my expertise and getting people to know who I am.I’m not just talking about my 1000 raving fans on social, or the people that already know my brand. I’m talking about the people who don’t know who Fab is and don’t know my journey.Yet, different people have different goals. For many authors, it is also a great way to generate leads, bring awareness around their business, and work with their clients. Even more importantly, for some, it is a way to become the number one expert in their field.My book is all about productivity, work culture, and understanding how to be efficient with our time, which I’m really passionate about. I want to help people grow their brand share their story, but do it to work for them and allow them to set their own ideal life.<h1 data-selectable-paragraph="">Gathering a community helped me amplify my influence</h1>I didn’t implement something else in the first publication of my book, but I did with the second one was finding a group of early reviewers and early adopters. These people read the book ahead of everybody else and share the lessons they loved about it, and even more importantly, review your book.If you’re looking for the coveted ‘best selling’ title, you need to make sure that you’re getting as much hype as possible around the week and the day of your book launch.This also means that you should think about providing both physical and digital copies of the book to different sets of people; depending on your budget, that might not always be possible. In that case, if you are publishing your book also as a physical book, I would recommend having at least some copies you can share as a giveaway, for example, when it comes to the week of your book launch.<h1 data-selectable-paragraph="">Giving it all pays off in the end</h1>When it came to publishing <a href="https://smarturl.it/reclaimyourtimeoff" rel="noopener nofollow" dir="ltr">Reclaim Your time Off</a>, the biggest lesson on my side was that I stepped back during my planning and made sure I would take as much time as possible to focus on as many promotional activities as possible.I organized a two-day online event, a free book party workshop, daily live broadcasts on social media, daily articles for a whole week, one Clubhouse event — that was just what is planned for publication week.It’s been relentless; I will not lie to you. This is just to give you an idea of how important it is to make space during that week to make sure that you communicate with everyone that the book is out.This is the reason why I wanted to share these lessons with you. Setting your expectations is critical, as it will really help you see how you can promote and plan your book, most effectively to many authors, take too little time to think about their promotional schedule.Everybody asked me: what is the hardest part of writing your book? I always say that it was not to the writing.The researching, the strategizing, and promoting the actual book, often after hours, was the most strenuous part. Yet, it allowed me to make sure that I could outline the best plan possible.The most important lesson I learned is that you will be the primary person responsible for making your book a success no matter what. Publisher or no publisher involved.Keep your eyes on the prize and do not give up.Looking to work smarter, not harder? Learn the secret tricks to<a href="https://fabgiovanetti.com/rytobook" rel="noopener nofollow" dir="ltr"> reclaim your time off</a> with this 2-day online event.

Tomorrow is the day my second book, Reclaim Your Time Off, comes out into the world. I will not lie to you. I am so excited, yet I’m also exhausted. I know, the irony. It does not come as a surprise…

marketingandsales

Marketing & Sales

books

Books

Tomorrow is the day my second book, <a href="https://smarturl.it/reclaimyourtimeoff">Reclaim Your Time Off, </a>comes out into the world. I will not lie to you. I am so excited, yet I’m also exhausted. I know, the irony.

It does not come as a surprise, however (and I did come prepared). I learned a lot from publishing my first book in 2018, and I made sure I would apply those lessons for the second book.

By applying those lessons, I learned how important it is to really give it all you have got to be prepared to plan ahead. Clear on your expectations as much as your readers’.

If anything, this piece can share with you how I used my book to establish myself as an expert in my field, as well as a way to let the world know who Fab Giovanetti is.

I was fortunate to be supported by a fantastic publisher for this book; however, Make an Impact (my first) was self-published. I can tell you that the same lessons can be applied for indie authors as much as traditional publishing deals.

Being a marketer, I believe, has given me the edge to make this launch magnificent.

Knowing my audience’s needs helped me secure a publisher

It all started with a proposal, and that proposal began with two questions: why me, why now? Answer these questions pronto, start it strong and impact the publishers by showing them you know why people would want to buy your book.

Reclaim Your Time Off is really a book about going against the work culture that is pushing us to constantly overwork, never set boundaries for ourselves, and push ourselves to the point of burnout.

Now more than ever, we need the tools to make it possible for ourselves to find the elusive work-life balance.

Once you get clear on your own why here, why now , look at your audience. Who are the people you are trying to reach, and what do you know about them?

Let’s dispel a myth as well while I am at it. You do not need 1 million followers to get published. Albeit having quite a big following through my company, Creative Impact, my personal audience is barely hitting 10,000 people (okay, it’s not peanuts, but I have had publishers shutting the door in my face before because of my allegedly low following).

Your audience may be small, but how engaged is it? As a marketer, my job for over 10 years has been to teach clients and students that engagement is much better than big numbers, especially if big numbers do not convert.

When writing a proposal, outline your existing database and share more about your relationship with them.

What do you know about your audience? What can you outline in your proposal?

Even if you are self-publishing your book, I challenge you to write your very own book proposal. Why? This can be an excellent exercise for you to learn how to market your book and what you can do to make the messaging even more appealing.

Knowing my expectations helped me promote my book

The book itself is a testament to the process that I’ve been going through when changing the way I approach work and running my businesses.

I wanted it to be the handbook that could support thousands with my message, reach people at scale. This is my goal, and it’s as crystal clear as it gets.

Before you even start promoting your book, clarify the book’s primary goal that you are writing, not just for the readers but also for yourself.

How is this book helping you impact people’s lives, share your message, and become known to the world?

Quite honestly, most authors rarely sustain themselves through royalties — but books have the power to amplify their message in a way that has never been done before.

My main goal and expectation were about establishing my expertise and getting people to know who I am.

I’m not just talking about my 1000 raving fans on social, or the people that already know my brand. I’m talking about the people who don’t know who Fab is and don’t know my journey.

Yet, different people have different goals. For many authors, it is also a great way to generate leads, bring awareness around their business, and work with their clients. Even more importantly, for some, it is a way to become the number one expert in their field.

My book is all about productivity, work culture, and understanding how to be efficient with our time, which I’m really passionate about. I want to help people grow their brand share their story, but do it to work for them and allow them to set their own ideal life.

Gathering a community helped me amplify my influence

I didn’t implement something else in the first publication of my book, but I did with the second one was finding a group of early reviewers and early adopters. These people read the book ahead of everybody else and share the lessons they loved about it, and even more importantly, review your book.

If you’re looking for the coveted ‘best selling’ title, you need to make sure that you’re getting as much hype as possible around the week and the day of your book launch.

This also means that you should think about providing both physical and digital copies of the book to different sets of people; depending on your budget, that might not always be possible. In that case, if you are publishing your book also as a physical book, I would recommend having at least some copies you can share as a giveaway, for example, when it comes to the week of your book launch.

When it came to publishing <a href="https://smarturl.it/reclaimyourtimeoff">Reclaim Your time Off </a>, the biggest lesson on my side was that I stepped back during my planning and made sure I would take as much time as possible to focus on as many promotional activities as possible.

I organized a two-day online event, a free book party workshop, daily live broadcasts on social media, daily articles for a whole week, one Clubhouse event — that was just what is planned for publication week.

It’s been relentless; I will not lie to you. This is just to give you an idea of how important it is to make space during that week to make sure that you communicate with everyone that the book is out.

This is the reason why I wanted to share these lessons with you. Setting your expectations is critical, as it will really help you see how you can promote and plan your book, most effectively to many authors, take too little time to think about their promotional schedule.

Everybody asked me: what is the hardest part of writing your book? I always say that it was not to the writing.

The researching, the strategizing, and promoting the actual book, often after hours, was the most strenuous part. Yet, it allowed me to make sure that I could outline the best plan possible.

The most important lesson I learned is that you will be the primary person responsible for making your book a success no matter what. Publisher or no publisher involved.

Keep your eyes on the prize and do not give up.

Looking to work smarter, not harder? Learn the secret tricks to <a href="https://fabgiovanetti.com/rytobook">reclaim your time off </a> with this 2-day online event .

Four Vital Lessons I Learned from Publishing My Second Book

Knowing your audience’s needs

Knowing my expectations

Gathering a community

Markus 's ideas are part of this journey:

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