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Starting a podcast is easy, just like blogging was in the last decade. The problem is how to make more people listen to your beautiful creation.
Simply sharing in your network does not help any more, and we have to get down to the basics and take steps to increase listenership and build a brand.
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The first and foremost thing to take care of is to provide value to the listener. Ensure your podcast has substance, which can be many things like being genuinely funny, entertaining, informative or simply having a gripping story.
Having lots of insights that people don’t find elsewhere also helps in increasing the value of a podcast.
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Unlike actors and radio hosts, podcasters do not need a professional sounding voice and only need to talk about stuff that is well-known to them. If you care about what you are saying, others will too.
Stay true to yourself and be genuine, finding your niche audience who love your thoughts.
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