Back to the future: why are we opting for nostalgic pop culture? - Deepstash

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Back to the future: why are we opting for nostalgic pop culture?

https://www.theguardian.com/safe-is-the-new-bold/2020/jan/31/back-to-the-future-why-are-we-opting-for-nostalgic-pop-culture

theguardian.com

Back to the future: why are we opting for nostalgic pop culture?
Alexi Duggins Never before has civilisation produced so much new pop culture. From the plethora of TV shows on competing streaming platforms to the seemingly infinite choice offered by online music and gaming services, the wealth of new material being released each month is staggering.

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"Retro" Love

"Retro" Love

Production of new TV content has increased exponentially since the last decade, due to a variety of streaming platforms competing against each other and a whole lot of channels on the air.

But paradoxically, cultural consumption is moving towards the tried and tested classic programs and series, which seem comforting, familiar and a safe bet.

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Searching For Stability

Retro video games and 80’s /90’s music are a popular choice even with thousands of new and ultra-realistic video games and so many options in music being available, as they provide a sense of comfort in a world that is increasingly precarious and unstable.

The overabundance of content makes people feel overwhelmed and confused. Add to it the fact that today’s pop culture options often reflect the current dystopian world, when most of us are wanting to escape from it, and have limited time. 

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Volitional Reconsumption

Volitional Reconsumption

.. is a deliberate act of revisiting old cultural favorites, as a form of self-discovery and self-identity. When people rewatch something, they watch it more intensely and can find out creative details and hidden meanings that were lost in the first viewing, appreciating the fine work of art even more.

Example: The Most Popular Sitcom in the UK in 2019 was the 90s sitcom Friends, which was in the Top 10 most-watched show list on Netflix the same year.

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Shared Experiences

In a society that is losing its sense of community, sharing of classic cultural entertainment, like watching an old, cherished movie together is an outlet towards a positive shared experience.

The tried and tested pop culture options have emotional and psychological upsides for most of us, making them a comforting, nostalgic choice.

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Nontraditional social strategies

Nontraditional social strategies
The so-called 'nontraditional social strategies' can fulfill social needs whenever we are not able to fulfill these needs by using traditional social strategies.&n...

Traditional vs. non-traditional social strategies

While research has shown that nontraditional social strategies, such as reading a book or watching movies, can substitute for spending time with your loved ones, there is evidence that the traditional social strategies still hold actually the key to longer-lasting happiness. 

However, whenever it is not possible to combine the two or practice traditional social techniques. then you might want to consider the safest option: the nontraditional social strategies.

Nostalgia for social interactions

Whenever we are not able to meet our friends or family for a long period of time, we tend to feel nostalgic for those moments of togetherness that have just become even more precious. 

By watching movies, listening to songs, or just reflecting on our relationships, we actually help repair and rediscover who is really important to us and we will, therefore, be even more grateful when given the chance to meet up again with those very persons.

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Watching old sitcoms

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The nostalgia TV

Watching our favourite old TV shows satisfies our nostalgic need. It's comforting, such as a hug from your mom or dad.

That leap back in time reminds us that we're still essentially the same people. It brings back memories and feelings of the friends you had back then and the fun times you had. When we're bonding with new friends over our love for these old programs, we feel connected even more.