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Back to the future: why are we opting for nostalgic pop culture?
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"Retro" Love
Production of new TV content has increased exponentially since the last decade, due to a variety of streaming platforms competing against each other and a whole lot of channels on the air.
But paradoxically, cultural consumption is moving towards the tried and tested classic programs and series, which seem comforting, familiar and a safe bet.
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Searching For Stability
Retro video games and 80’s /90’s music are a popular choice even with thousands of new and ultra-realistic video games and so many options in music being available, as they provide a sense of comfort in a world that is increasingly precarious and unstable.
The overabundance of content makes people feel overwhelmed and confused. Add to it the fact that today’s pop culture options often reflect the current dystopian world, when most of us are wanting to escape from it, and have limited time.
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Volitional Reconsumption
.. is a deliberate act of revisiting old cultural favorites, as a form of self-discovery and self-identity. When people rewatch something, they watch it more intensely and can find out creative details and hidden meanings that were lost in the first viewing, appreciating the fine work of art even more.
Example: The Most Popular Sitcom in the UK in 2019 was the 90s sitcom Friends, which was in the Top 10 most-watched show list on Netflix the same year.
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Shared Experiences
In a society that is losing its sense of community, sharing of classic cultural entertainment, like watching an old, cherished movie together is an outlet towards a positive shared experience.
The tried and tested pop culture options have emotional and psychological upsides for most of us, making them a comforting, nostalgic choice.
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K-Pop
It’s hard not to like K-Pop(Pop music from South Korea), with its infectious tunes, doll-like stars, high-production values and great dance moves. In the last few decades, South Korean culture has ...
Origins
The Original K-Pop Stars, The Kim Sisters, were a hit in the U.S. back in 1959.
In the mid-90s, Seo Taiji & Boys became the first ‘modern K-Pop’ stars. K-Dramas or Korean soaps also started gaining traction in Asia and beyond. The South Korean government started exporting popular media culture as an economic initiative, making it a major source of foreign revenue.
EXO BTS and Psy
K-pop has slowly taken over the globe with slick production, military-level discipline and years of training for the promoted pop stars. Boy bands like EXO, which debuted in 2011, were dizzyingly successful due to state-level backing and control.
Psy’s record ‘Gangnam Style’ became an international craze, garnering 3.5 billion Youtube views and praise from UN Secretary-General Ban Ki-moon.
Boy-band BTS became best-selling artists worldwide, earning USD 4.65 billion in 2019 for their country.
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Nontraditional social strategies
Traditional vs. non-traditional social strategies
However, whenever it is not possible to combine the two or practice traditional social techniques. then you might want to consider the safest option: the nontraditional social strategies.
Nostalgia for social interactions
By watching movies, listening to songs, or just reflecting on our relationships, we actually help repair and rediscover who is really important to us and we will, therefore, be even more grateful when given the chance to meet up again with those very persons.
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Watching old sitcoms
Many people turn to favourite old sitcoms like "The Golden Girls," or "Seinfeld" to unwind and deal with anxiety and mild depression.
Experts say laughing along ...
The nostalgia TV
Watching our favourite old TV shows satisfies our nostalgic need. It's comforting, such as a hug from your mom or dad.
That leap back in time reminds us that we're still essentially the same people. It brings back memories and feelings of the friends you had back then and the fun times you had. When we're bonding with new friends over our love for these old programs, we feel connected even more.