Back to the future: why are we opting for nostalgic pop culture?

Production of new TV content has increased exponentially since the last decade, due to a variety of streaming platforms competing against each other and a whole lot of channels on the air.

But paradoxically, cultural consumption is moving towards the tried and tested classic programs and series, which seem comforting, familiar and a safe bet.

Retro video games and 80’s /90’s music are a popular choice even with thousands of new and ultra-realistic video games and so many options in music being available, as they provide a sense of comfort in a world that is increasingly precarious and unstable.

The overabundance of content makes people feel overwhelmed and confused. Add to it the fact that today’s pop culture options often reflect the current dystopian world, when most of us are wanting to escape from it, and have limited time.