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The problem of abuse is the greatest challenge the web faces today. It is greater than censorship, regulation, or monetization. It is a problem of staggering magnitude and epic scale, and worse still, it is expensive.
Abuse doesn't just mean the obvious: violent threats. It also means the endless bickering, the predictable snark, the general atmosphere of little violences that permeate the social web…and the fact that the average person can’t do anything about it.
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But it's not. The social web became a nasty, brutish place. And that’s because the companies that make it up simply do not not just take abuse seriously…they don’t really consider it at all.
Abuse is killing the social web, and hence it isn’t peripheral to internet business models — it’s central. It has significant chilling effects: given a tipping point, people will simply stop using a network, and walk away.
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You can create the most perfect code in technological existence — but if all it’s used for is to relentlessly demean, bully, assault, torment, pick on, trample, bicker with, shout at people, well, it’s a pretty good sign that people aren’t using it for much of value. And that is a central point.
When a technology is used to shrink people’s possibilities, more than to expand them, it cannot create value for them. And so people will simply tune it out, ignore it, walk away from it if they can. For the simple fact is that technologies which devalue us do not create value for us.
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