Triller vs. TikTok: Differences, Similarities, and Why You Need to Know About Both - Deepstash
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Triller vs. TikTok: Differences, Similarities, and Why You Need to Know About Both

If Tiktok is the Disney+ of social media — the new and exciting platform — Triller can be seen as apple Tv+ — another competitor in an increasingly crowded industry. They’re similar products, yet go about their strategy in distinct ways. They’re similar in many regards, but share a Commonality in, perhaps, giving a glimpse as to where social media is heading — a strive towards more authenticity.

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What Is Triller

Triller was released in 2015 as an “AI-powered” video-editing app, started by app developers David Leiberman and Sammy Rubin (creators of Disney Frozen: Karaoke, among other apps), who later brought on award-winning music video director Colin Tilley (Kendrick Lamar, Justin Bieber, Nicki Minaj, and more). 

Users can film multiple takes of themselves and using artificial intelligence, the app will automatically compile together the best clips to create a music video.

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Wait, Isn’t This The Same As TikTok?

  • Bytedance, the Chinese company behind Tiktok, may be planning to launch its own streaming service. While a user can listen to a full track on Triller, one can only listen to 15 seconds of a track on Tiktok.
  • Triller focuses its AI capabilities on Video-Editing. 
  • Tiktok emphasizes its AI capability on personalized search.

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Minor Differences in the Apps

Then there are a few minor differences: 

  • Triller Edits videos for the user, while Tiktok allows the Creator to edit how they wish.
  • Whereas Tiktok displays Trending Hashtags, top videos, and promoted campaigns.
  • The challenges that are promoted on Triller’s discover page are almost always from Hip-Hop artists.

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Go Give Them A Try

As with all new apps, experimentation and authenticity are key.

One of the main reasons behind TikTok and Triller’s popularity is the authenticity of the content

Videos are full of people dancing, smiling, and having a good time. So don’t stress — get creative, smile, and have fun.

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Return on Investment

As previously mentioned, users can stream full-length songs, save songs to their own playlists, and access Triller playlists. This has the potential to create a social ecosystem revolved around music, where user-generated videos actually have a direct impact on streams.

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So…What Does This All Mean? How Do You Get Started?

I have no doubt that another one will spring up in the next few years or an existing platform will create something new. But for now, I think all artists should get on the App, spend some time every day browsing videos, creating content, and engaging with others on the App. As with all new Apps, experimentation and authenticity are key. Until the next crazy Gen-Z App, Josh.

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Triller Vs TikTok

  • Triller appears to have its sight set on working with the music industry, while TikTok seems to be gearing up to disrupt it.
  • Each app fundamentally deploys artificial intelligence in a different manner.
  • Both have different versons of editors and discover pages
  • Triller is focussed on the EDM and hip-hop genres of music, while TikTok taking in all kinds of music genres.

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CURATED BY

janekin

Clothing/textile technologist

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