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Should you diversify with this new ad platform called Quora?
Focus on a well-defined target market will reap better rewards than trying to be too broad. By focusing on a well-defined target market you can set yourself apart and create a competitive advantage. By focusing on a well-defined target market you can set yourself apart and create a competitive advantage.
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Quora: a Q&A Engine
Quora has been around since 2010 and has gained a solid reputation as a good community driven Q& A engine. At the end of April, they announced they had nearly doubled their monthly user base from 100 million to 195 million over the past year.
They don’t require you to be registered to use it and have over 200 million monthly unique visitors. The platform is still relatively Unproven, however.
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Riches In Niches
There are riches in niches. Focusing on a well-defined target market will reap better rewards than trying to be too broad. You can’t please everyone and you shouldn’t try.
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Quora Ads: Report Card
Self Service Interface: B-
Campaign Types: C
Audience Targeting: C+
Device Targeting: B
Reporting: C
Ad Types: C-
Conversion Tracking: B-
Support: B
Budgets and Ad Cost: D
Scalability: D
Performance: N/A
Policy: N/A
Overall rating: C+
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Quora: A Brief Primer
Quora has been around since 2010 and has gained a solid reputation as a good community driven Q&A engine. They have built a network of “experts”, essentially crowd sourcing the best answers to questions like How is the online advertising market changing in 2017?
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