Should you diversify with this new ad platform called Quora? - Deepstash
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Should you diversify with this new ad platform called Quora?

Focus on a well-defined target market will reap better rewards than trying to be too broad. By focusing on a well-defined target market you can set yourself apart and create a competitive advantage. By focusing on a well-defined target market you can set yourself apart and create a competitive advantage. 

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Quora: A Brief Primer

Quora has been around since 2010 and has gained a solid reputation as a good community driven Q&A engine. They have built a network of “experts”, essentially crowd sourcing the best answers to questions like

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Riches In Niches

There are riches in niches. Focusing on a well-defined target market will reap better rewards than trying to be too broad. You can’t please everyone and you shouldn’t try.

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Quora Ads: Report Card

Self Service Interface: B-

Campaign Types: C

Audience Targeting: C+

Device Targeting: B

Reporting: C

Ad Types: C-

Conversion Tracking: B-

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Quora: a Q&A Engine

Quora has been around since 2010 and has gained a solid reputation as a good community driven Q& A engine. At the end of April, they announced they had nearly doubled their monthly user base from 100 million to 195 million over the past year. 

They don’t require you to be registered to use ...

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