One of the more rewarding things we do at PPC Samurai is offer a pro-bono service to manage the campaigns of some amazing charity organizations.

Apart from meeting certain eligibility criteria, the grants have a few conditions on how your campaigns need to be run, including which search keywords you can bid on, including:

  • No keywords with a quality score of 1 or 2 permitted
  • No single-word keywords permitted
  • Must maintain a 5% click-through rate (CTR) each month

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Low Effort Management of Google Ad Campaigns

medium.com

Workflows in PPC Samurai

We are going to enforce this condition by creating a Keyword workflow called “Minimum Quality Score” in PPC PPC Samurai allows you to iterate over elements of your managed Google Ads accounts and perform various actions. 

You can run workflows at an Account, Campaign, Budget, Ad Group, Ad or Search Query level. You can even run workflows across multiple accounts using selective criteria.. 

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