Keep reading for FREE
Search Console (formerly Google Webmaster Tools) is a free online tool by Google consisting of a series of dashboards showing you how your site is performing on Google.
It allows you to access a wide range of important data about your website. For example, you can:
Setting up Google Search Console is quite easy. Head over to its welcome page and log in with your Google credentials.
After signing up, you will be asked to enter your web address in one of two boxes. The left-hand box is for a Domain Property and the right-hand box is for a URL Prefix Property.
Most people using Search Console select the domain property option. You’ll get the information on how your whole website is performing on Google. This includes all the URLs, subdomains and web protocols (http://, https://, www).
In the past, you had to verify all the protocols separately but thanks to the domain property option, all you need is to enter your domain and all the variations will be included.
You should use this option if you only want to cover an exact URL format. For example, if you enter https://www.website.com/blog into the required field, only this URL format will be tracked. This option is often used for targeting a specific language mutation on a multilingual website, e.g. https://en-gb.example.com
There are three different permissions levels in the Search Console:
Owners: This will probably be you. Owners can view all the site’s data and use all the tools. They can also give other people access to the Search Console. You can also create delegated owners, who have the same control over Search Console as you.
Full Users: Can view all site data and use most of the Search Console tools. They can’t change permissions. Neither can they share access to other G-suite accounts or change the web address.
Restricted Users: Can only view Search Console data and generate basic reports.
The Overview Report is the first page that loads when you access Search Console. The dashboard contains a snapshot of key information about your site.
There are 3 main sections you can adjust or click on to show the data you need:
The various variables you can add include:
There are four metrics above the graph:
There are 5 tabs you can select:
The index report shows the total number of pages that appear in the search results. If everything is green then things are good.
The red box is where problem pages are displayed. You want the number of problematic pages to be as low as possible, ideally zero.
Under the details section, you can sort issues by status, type, validation, & pages. If you notice sudden spikes or drops in your indexed pages, there’s probably a technical problem.
It’s important to keep on top of these problems and resolve them quickly. Issues with technical performance will affect your visibility on results pages.
A sitemap is an XML document that outlines how your website is structured. Your sitemap will help Google crawlers navigate your site. This helps Google find and index your content quickly.
You can tell Search Console where your sitemap is located on your site by entering the URL.
An extra benefit to providing a sitemap in Search Console is that you’ll be alerted of any issues. These include differences between the structure of your site and what Google sees.
The Enhancements page allows you to view the enhancements you have made to the site.
There are many reports you can find under Enhancements, and many of them will appear only if you have the specific feature implemented on your site.
The 3 most basic reports:
Hopefully, you will never have to view this report. By default, it will show No issues detected. If a manual penalty has been applied to your site by a Google employee, then the penalty will appear in this tab.
Google will apply manual penalties to your site if they think you have been doing anything shady. For instance, you might get a manual penalty as a result of buying backlinks.
A penalty from Google can harm your search rankings or result in your site being de-indexed. It is crucial to resolve any manual link penalty if you want to avoid SEO problems.
You can view the backlinks pointing to your website. From the table, you can see the pages that have the most internal and external links.
You can see the top linking sites and anchor texts.
The report is a great starting point to find:
In the Top linked pages report, you can click on a specific page to see who links to it.
These are some features from the old Search Console. They are not available for domain property so we won’t go into much detail here.
The legacy tools include:
Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!
Google Search Console is an essential SEO tool. Yet, some people find it a little bit scary and complicated at first sight. Here's everything you need to know about Google Search Console.
Ready for the next level?
Read Like a Pro
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro
75% OFF | 1-Year Pro Subscription