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How to optimize for Google’s featured snippets
- Do keyword research and target question keywords.
- Check Google’s “People Also Ask” for relevant questions.
- Aim for the first page of Google SERPs .
- Use the inverted pyramid style when writing content. (Start off by giving the answer “the most awaited part” and then proceed with the supporting details for the rest of your content.)
- Include words that are likely to generate featured snippets.
- Format your blog post based on your target snippet.
- Stick to a length of 40-58 words.
- Structure your blog post well.
- Add a Q&A page to your website.
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Rank on the first page of Google search results
- Diagnose SEO problems and fix any penalties
- Make your website easy to navigate and crawl
- Practice internal linking and link to quality external sources
- Make your website fast and mobile-friendly
- If you still use an HTTP protocol, switch to SSL
- Use user-friendly URL addresses
- Target your content with a search intent and keep it fresh
- Optimize your images
- Make your page readable and user-friendly
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Queries with high featured snippet occurrence
- Time: often, years, deadline, last, when, age.
- General Questions: do, does, cause, causes, define, definition, mean, meaning.
- Transition: forming, become, becoming, removing, closing, improve, develop, getting, made, creating.
- Status: is, be, was, another, an, are.
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Queries with low featured snippet occurrence
- Subjective Queries: free, rankings, comparison, review, reviews, good, best.
- Info/Help: template, source, diagram, course, programs, courses, forms, templates, sample, guide, tutorial.
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How to format your blog post for snippets
- Write descriptive headers and use header tags like h1, h2, h3, etc.
- Use short and punchy sentences that provide direct answers.
- Use numbered lists, bullet-pointed lists, tables, or graphs.
- Add a relevant image along with the snippet query you’re answering.
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