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Full Stack Digital Marketer
We are in a world where being technology-savvy is the new currency.
More and more jobs are opening and depending on your skill set, is how companies value you.
The Information Technology age gave birth to a different working class, one of which leans on a diverse set of marketing skills.
Full Stack Digital Marketer is the new Hybrid Job that helps Millions of Small Businesses navigate to their transition into the Digital Age.
How?
Because they are cost-efficient and can do the digital groundwork especially if the business is just starting out.
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Why not hire a specialist instead of a Full Stack Marketer?
It is always the bests option to hire someone who is specialized in a certain task, no doubt about it.
But the question is, can you sustain the cost of hiring people?
If your company can hire these specialists in the long run, good for you but if you are a small business and wanted to be seen in the digital landscape, then Full Stack Digital Marketing is your ticket.
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I want to be a Full Stack Digital Marketer what are the essential skills needed?
Even if you are an entrepreneur this list will help you on your interview process upon hiring your Full Stack Digital Marketer
- Planning
- Branding & Design
- Financial Forecasting
- Auditing
- HTML & Graphic Design
- SEO
- Social Media Marketing
- Analytics & Data
- Storytelling
- Conversion optimisation
- Funnels
- Marketing Automation
- Video marketing
- Content marketing
- Paid marketing (Adwords, Bing)
- Paid Social marketing (social, FB, LinkedIn, Twitter)
- Email direct marketing
- Copywriting
- User Experience (UX)
- E-Commerce
Quite a handful isn't it?
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Pros and Cons of hiring a Full Stack Digital Marketer
Not mastering a specific skill will make you lag in different fields, we are not created "MULTI TASKER", but the good thing is HUMANS ADAPT.
Also, being overwhelmed with different tasks can result in burnout, a car with a lot of loads overheats on a sunny day, right?
But on the bright side, most of the FS Marketers are well educated and have systems in place to do their job, they cant be full-stack marketers without the experiences they have acquired from previous jobs or clients.
Best of all, they are much cheaper than hiring a digital marketing team.
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