4 Pitfalls of Storytelling and How to Avoid Them
Curated from: medium.com
Ideas, facts & insights covering these topics:
5 ideas
·1.9K reads
7
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
The Art of Telling Stories
Today, brand perceptions and relationships are increasingly difficult to maintain, due to constraints of limited budgets, a whole lot of options, and audiences who are distracted, disinterested and skeptical. Reciting endless facts and figures cannot hold the audience interest or ensure any recall, as an authentic story can.
A story intrigues us, gets us involved and makes our mind communicate silently with the storyteller. It can break through any distractions, change our perception, inspire us, and generate lasting memories.
146
391 reads
Facts Mean Nothing
The assumption that the audience will logically look at the facts and figures and make the right choice is fundamentally flawed. Audiences ignore most factual data, which even if repeated often, is forgotten or distorted.
127
367 reads
An Impactful Story
Even when brands know the value of communicating through stories, it is hard to create truly powerful narratives.
An impactful story usually involves empathetic and authentic people overcoming challenges, which can inspire, entertain and inform audiences.
132
357 reads
Presentation Matters
How a good story is presented to the audience matters.
Brands who don't take professional help in communicating stories end up with a confusing, badly edited and incoherent narrative that is a put-off.
Detailed stories with vivid examples can intrigue the audience, leading to successful communication.
123
514 reads
Mismanaged Programs
Mismanaged story platforms, disconnected programs and teams with conflicting guidelines can botch up a good story. If there are too many stories, the impact is diluted.
Having a signature story, which is integrated, coherent and authentic can make organizations avoid these four pitfalls and find success in their brand communication.
103
271 reads
IDEAS CURATED BY
Gabrielle G.'s ideas are part of this journey:
Learn more about communication with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Related collections
Similar ideas
4 ideas
The Leadership Benefits of Performance and Storytelling
knowledge.insead.edu
10 ideas
10 Simple Rules of Visual Storytelling
medium.com
7 ideas
Pixar Animator Shares Secrets to Telling a Compelling (Company) Story
business.linkedin.com
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates