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We naturally prefer one of two basic approaches to motivatation:
We experience a psychological phenomenon called "regulatory fit" when the way we approach a goal matches our preferred style. Things just feel more natural.
"Regulatory fit" also affects our moral decision-making.
Degrees of moral engagement:
Researchers found that morally flexible participants (high disengagers) are more likely to cheat on their partners. When they experience regulatory fit (it feels right), they are even more likely to cheat.
Those with a strong moral compass (low disengagers) were less likely to cheat. They're even less likely to do wrong when they are under regulatory fit.
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