Learn more about communication with this collection
Creating a productive schedule
Avoiding procrastination
Prioritizing tasks effectively
Deciding What Keyword to Include
When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.
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How Search Engines Work
Search engines work by searching the Internet to find text that meets certain criteria. This text is known as keywords and refers to the most important theme(s) of the website, company, or product. Other important things that a search engine uses to rank a website include titles, headings, and li...
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Introduction to SEO
Search Engine Optimization, more commonly referred to as SEO, is one of the most crucial aspects of marketing. As such, if you’re working to market your blog or your business, you need to know what SEO means and what the rules and ways of SEO success are. While a successful SEO strategy isn’t an ...
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Make Your Content Engaging
Content greatly affects SEO. The more relevant your content, the more up-to-date the content is, and the more interesting your content is, the higher it will rank. Always plan your content in advance, have someone edit it before posting, utilize headings and subheadings, think about layout, and i...
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You Can Hire an SEO Expert.
In addition to tools provided by Google, you can also explore other online tools, or even hire a company that specializes in SEO marketing to design your website and makes it SEO-friendly.
SEO is an important part of marketing in the online world and has many factors that can affect its suc...
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The Importance of Keyword Research
Another important part of an SEO introduction is understanding the significance of keywords. We explained above that keywords are the specific words or set of words that best describe the theme or overall concept of an idea, website, business, or product. Keywords are the words that people use wh...
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SEO Tools and Services
While an SEO introduction is a great starting point, as your marketing efforts progress, you may want to consider securing additional SEO tools and services. Often times, search engines themselves will provide these tools and services, such as Google’s: Google Analytics,...
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What is SEO?
SEO refers to the process of making a website more visible on a search engine’s results page. To clarify, a great SEO strategy will put a company’s website at the top of the list on a Google search page, therefore increasing the likelihood that people will visit the site. Search engines strive to...
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More Important Factors to Consider
Keywords aren’t the only part of a successful SEO campaign, although they are certainly important. Other things to consider when developing an SEO strategy include links, titles, meta descriptions, headings, subheadings, originality of content, images and videos, and your audience. The most impor...
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How to optimize for Google’s featured snippets
- Do keyword research and target question keywords.
- Check Google’s “People Also Ask” for relevant questions.
- Aim for the first page of Google SERPs .
- Use the inverted pyramid style when writing content. (Start off by giving the answer “the most awaited part” and then pr...
What You Resist Will Persist
Any change initiatives to address the problem backfires because the perception of the people stays the same.
The first step toward transformation is to acknowledge your reality illusion, i.e. realize that you’re not seeing things as they are, but simply as they appear to you.
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