Deciding What Keyword to Include

When deciding what keywords you should include in your text, you should consider things such as the relevancy of the keyword(s) to your website and company, as well as the competitors that are using the same keyword(s) (you can check this by running a quick Google search of chosen keywords yourself, and seeing what sites appear at the top of the list). If all three things are in check—the keywords are relevant to your website, competitors are experiencing success with similar keywords, and a sample campaign yields high traffic—you should feel confident in moving forward with the keywords.