Novelty bias - the reason we can't stop checking notifications - Deepstash
Novelty bias - the reason we can't stop checking notifications

Novelty bias - the reason we can't stop checking notifications

It becomes so easily a habit because our brain craves these distractions - it's a mechanism in our mind called the 'novelty bias'.

Research shows, that one of the pleasure neurochemicals, dopamine, is released when we stop & check emails, notifications, social media updates. That means, our mind rewards us with dopamine for seeking these distractions.

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