Using examples or analogies is a powerful and necessary technique to make the common reader relate to abstract content. Analogies are also retained by the memory for a longer time than raw, professional content with big words.
Messy writing is also due to chunking, a mental process in which the writer groups similar concepts together in the brain. While this is a great ability which proves how intelligent the writer is, the readers do not have the same chunks inside their brain.
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The Curse of Knowledge, suffered by many authors, is the inability to think like the less-informed layperson who is going to read the content.
A big vocabulary basket is like the only ‘tangible skill’ the writer has, and it never occurs to them that they should use simple words instead.
The writer should focus on clarity instead of impressing others with professional-sounding words that cloud any real understanding.
Sometimes writers invent confusing and bewildering terminology to explain plain and simple concepts. This is because their years of familiarity with such concepts makes them part of a bubble, in which they believe everyone would understand their vocabulary.
Example: Doctors often use jargon as they diagnose problems and converse with other doctors. This special vocabulary seems alien(and sometimes impressive) to the patient who does not have a clue.
The root cause of bad writing is struggling to imagine what it is like for someone else not to know something that you know. Whenever writing is loaded with jargon, clichés, technical terms, and abbreviations, two questions come to mind:
It is a cognitive bias that describes the fact that when you know something, it's very difficult to know what it's like not to know it.
The things you know seem so obvious to you and you assume that everyone else knows them too.
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