Using Analogies And Chunking
Using examples or analogies is a powerful and necessary technique to make the common reader relate to abstract content. Analogies are also retained by the memory for a longer time than raw, professional content with big words.
Messy writing is also due to chunking, a mental process in which the writer groups similar concepts together in the brain. While this is a great ability which proves how intelligent the writer is, the readers do not have the same chunks inside their brain.
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