The halo effect and other's opinion of you

The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.

We can find the hal...

• The halo effect in marketing: The halo effect can also influence how we judge things, such as products and companies. For example, if you have a positive impression of a specific brand, you're more likely to buy products from that brand.
• The horns ...

• We form a first impression of someone, then try to prove that that impression is right.
• We may struggle to separate the different traits that an entity is composed of. For example, if we try to assess someone's competence at work, we take irrel...