To build effective hooks:
MORE IDEAS FROM THE BOOK
Elements of simplicity:
External triggers communicate the next action that a user should take.
Many e-commerce websites feature prominent buttons asking users to Buy Now or Subscribe.
Types of external triggers:
“Before users create the mental associations that activate their automatic behaviors, they must first invest in the product.”
Forms of investment in digital products include:
“Experiences with finite variability become increasingly predictable with use and lose their appeal over time. Experiences that maintain user interest by sustaining variability with use exhibit infinite variability.”
The manipulation matrix: Has four quadrants that show the different types of creators: the peddler, the facilitator, the dealer, and the entertainer.
“Internal triggers tell the user what to do next through associations stored in the user’s memory.”
To create a truly innovative product:
“Habit forming technologies start changing behavior by first cueing users by a call to action.”
Action follows the trigger phase.
“The trigger, driven by internal and external cues, informs the user of what to do next.”
Ingredients that are needed to initiate any and all behaviours:
In other words, B = MAT (Motivation, Ability and Trigger).
Humans are motivated to seek pleasure and avoid pain. To seek hope and avoid fear and to seek social acceptance and avoid rejection.
“Investments increase the likelihood of users returning by improving the service the more it is used. They enable the accrual of stored value in the form of content, data, followers, reputation or skill.”
The secrets that companies like Facebook, Google and Amazon don't want you to know
Types of variable rewards:
With the Hook Model, it is easy to manipulate users. The maker of a product needs to ask two questions:
Quora, the answer and question forum triumphed over Mohalo, a similar site, because Quora did not offer monetary rewards.
To master time, master your ‘internal triggers.’
Try to understand the uncomfortable sensations you're trying to escape when you reach for your cell phone or email account, then learn new techniques for managing that discomfort in a healthier manner.
Digital technology is shortening our attention span, according to various studies in the past decade. It is also making us distracted to the point of absurdity.
One more negative effect of digital technology and social media on us is that we may be not paying attention to stuff that really matters, which makes us less empathetic and decreases our morality.
It explains how you can get the most out of the fact that 45% of your behavior happens on autopilot by setting ridiculously small goals, relying on willpower instead of motivation and tracking your progress to live a life that’s full of good mini habits.
❤️ Brainstash Inc.