Gross retention reflects your churn and downsell and is often an indicator of how mission critical your product is.
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Similar ideas to Gross Dollar Retention
Applies to products designed to attract and retain customers for the long term. They rely on high retention rates to grow.
Metrics to track: Growth rate, Churn rate, Retention
Rule of growth: Growth rate > Churn rate. The larger the difference, the fa...
Lots of teams think retention and engagement are the same things. They are not:
Businesses spend millions of dollars every year on marketing schemes to draw in new customers. As important as that is, businesses should really be looking at how to retain the customers they have. Retention is less expensive and can help maintain solid revenue streams.
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