Tracking annual contract value of new logos and % growth over time helps you manage your GTM strategy. This is particularly important if you’re trying to move upmarket.
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Show the growth of your customer base.
How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...
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Tracking your progress helps you understand how you’re doing and gives you a target to reach. This makes it easier to keep up with your momentum.
It makes you accountable to your goal and helps you to stay on track.
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