The Baby Boomer Generation

The Baby Boomer Generation

  • Boomer Birth Years: 1946 to 1964
  • Current Age: 57 to 75
  • Media Consumption: Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Some now have a Facebook account. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends.
  • Banking Habits: Boomers prefer to go into a branch to perform transactions.
  • Shaping Events: World War 2

45 STASHED

3 LIKES

Boomers, Gen X, Gen Y, and Gen Z Explained

kasasa.com

MORE IDEAS FROM THE ARTICLE

Generation X
  • Gen X Birth Years: 1965 to 1979/80
  • Current Age: 41 to 56
  • Media Consumption: Gen X still reads newspapers, magazines, listens to the radio, and watches TV. However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort).
  • Banking Habits: Since they are digitally savvy, Gen X will do some research and financial management online, but still prefer to do transactions in person.
  • Shaping Event: Rise of personal computing.

45 STASHED

2 LIKES

Millennial (Generation Y)
  • Millennial Birth Years: 1981 to 1994/6
  • Current Age: 25 to 40
  • Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Streaming services is the popular choice for them. This generation is extremely comfortable with mobile devices and online shopping. They typically have multiple social media accounts.
  • Banking Habits: Millennials have less brand loyalty than previous generations and have little patience for inefficient or poor service. Millennials place their trust in brands with superior product as Apple.
  • Shaping Event: Rise of the digital age.

44 STASHED

1 LIKE

Generation Z
  • Gen Z Birth Years: 1997 to 2012/15
  • Currently Aged: 6 to 23
  • Media Consumption: Many of them grew up playing with their parents' mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication.
  • Banking Habits: This generation has seen the struggle of Millennials and has adopted a more fiscally conservative approach. They want to avoid debt.
  • Shaping Events: Smartphones, social media, never knowing a country not at war, and seeing the financial struggles of their parents (Gen X).

48 STASHED

5 LIKES

How different are the Generation?

What separates Baby Boomers from Gen X and Y, and what distinguish Gen Y from X? And hey Gen Z, welcome to the party! What’s the cutoff? How old is each generation? Are they really that different?

46 STASHED

4 LIKES

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

Defining Millennials

Millennials were born between 1981 and 1996.

Similar to how baby boomers were named after an increase in birth rate after World War II, millennials were named because their upbringing took place at the turn of the millennium - a time known for digital advances, innovation, and the end of an era as we knew it.

103 STASHED

4 LIKES

There's A Big Difference Between Millennials And Generation Z

huffpost.com

The Pressure Of Life Milestones

As it turns out, these all-important deadlines are often arbitrary, and the pressure to achieve them sometimes comes from amorphous, unidentifiable places. They also aren’t as set in stone as they may seem.

From generation to generation, changes in technology and the economy, advances in science and even the political climate can turn what once seemed like a social necessity into an antiquated expectation.

17 STASHED

The tyranny of life milestones

bbc.com

The generation gap has always existed

Complaining about the youth has been going on for millennia, where the older generation finds fault with the younger generation's behavior and shortcomings.

Even Aristotle said of Greece's youth: "They think they know everything, and are always quite sure about it."

112 STASHED

The Psychology Behind Generational Conflict

smithsonianmag.com