Boomers, Gen X, Gen Y, and Gen Z Explained - Deepstash

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Boomers, Gen X, Gen Y, and Gen Z Explained

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How different are the Generation?

What separates Baby Boomers from Gen X and Y, and what distinguish Gen Y from X? And hey Gen Z, welcome to the party! What’s the cutoff? How old is each generation? Are they really that different?

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The Baby Boomer Generation

  • Boomer Birth Years: 1946 to 1964
  • Current Age: 57 to 75
  • Media Consumption: Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. Some now have a Facebook account. This g...

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Generation X

  • Gen X Birth Years: 1965 to 1979/80
  • Current Age: 41 to 56
  • Media Consumption: Gen X still reads newspapers, magazines, listens to the radio, and watches TV. However, they are also digitally savvy and spend roughly 7 hours a wee...

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Millennial (Generation Y)

  • Millennial Birth Years: 1981 to 1994/6
  • Current Age: 25 to 40
  • Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Streaming services is the popular choice for them. This ge...

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Generation Z

  • Gen Z Birth Years: 1997 to 2012/15
  • Currently Aged: 6 to 23
  • Media Consumption: Many of them grew up playing with their parents' mobile phones or tablets. They have grown up in a hyper-connected world and the smartphone is the...

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