Millennial (Generation Y)
- Millennial Birth Years: 1981 to 1994/6
- Current Age: 25 to 40
- Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. Streaming services is the popular choice for them. This generation is extremely comfortable with mobile devices and online shopping. They typically have multiple social media accounts.
- Banking Habits: Millennials have less brand loyalty than previous generations and have little patience for inefficient or poor service. Millennials place their trust in brands with superior product as Apple.
- Shaping Event: Rise of the digital age.
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Stasher, Learner, Civil Engineer, Oil & Gas Professional, Green Tech Researcher.
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